Mcdonald s The World s Biggest Chain Of Hamburger Fast...

McDonald s is the world s biggest chain of hamburger fast food restaurants, serving around 68 million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired the chain from the McDonald, owners and managed its overall growth. A McDonald s restaurant is worked by a franchisee, a subsidiary, or the organization itself. The McDonald s revenues originate from the rent, royalties and the amount they receive from other franchises. (MCDONALDS.UK) Mission: - Our purpose goes beyond what we sell. We’re using our reach to be a positive force. We are providing good quality food and world class service to keep customers happy and satisfied. We always try to exceed the expectations of the customers and to be our customer s first choice, when it comes to, top quality products, outstanding service / cleanness and great value for money . (aboutmcdonalds, 2015) Vision: - McDonald s Brand vision is To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in everyShow MoreRelatedMcdonalds vs Burger King1374 Words   |  6 PagesFast food is currently one of the biggest businesses in the United States due to the hectic schedules that the average person has to deal with. It is often necessary to grab food on the go because there just isn’t enough time to cook at home. This is the main reason behind the tremendous success of fast food giants such as McDonalds and Burger King. 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